The Who

Pete Townshend • St. Louis, MO • August 25, 1967 • No. 2


Herman's Hermits 1967 Summer US Tour • August 25, 1967 • St. Louis, Missouri

Pete Townshend sits patiently next to Peter Noone of Herman's Hermits while waiting to deboard the tour's chartered bus outside their hotel after arriving from Lambert-St. Louis Municipal Airport.

*Prints of this image are currently available in three sizes on matte Hahnemühle Museum Etching 350gsm Deckle Edge paper.



The Story

The Who perform two shows (6:30 & 9:00 PM) at the Kiel Opera House in support of Herman's Hermits — with special guests, The Blues Magoos.

“The acts were totally incompatible, but it didn’t matter,” says (Hermits manager) Harvey Lisberg. “Herman’s Hermits were much bigger, and The Who needed to do some groundwork in America.” The Who’s PR-savvy guitarist Pete Townshend immediately created a stir by slagging off the headliners in a US teeny magazine. “These Herman’s Hermits are the biggest band in America,” he scoffed. “I have a mission to rid the world of this shit.” The Who joined the Hermits and their American special guests, The Blues Magoos, for the first date in Calgary on July 13. The three groups would spend the next 10 weeks travelling in a chartered DC-9 jet, with their names sprayed across its fuselage. Regardless of Townshend’s criticism, The Who and the Hermits had one thing in common. They were all post-war, ration-book kids, hell-bent on enjoying themselves in a country that until recently they’d only seen in the movies. As Harvey Lisberg puts it: “They were all English, working class and drunk in the middle of nowhere.” What could possibly go wrong? — MARK BLAKE / Pretend You’re In A War: The Who & The Sixties

Photo by Tom Morton

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